In the nearly 60 years between the 1939 release
of Hollywoods first animated movie, Snow White and the Seven Dwarves and modern
hits like Toy Story, Shrek and more, advances in animation technology have
revolutionized not only animation techniques, but moviemaking as a whole.
In his study, Drawing Snow White and Animating
Buzz Lightyear: Technological Toolkits Characteristics and Creativity in
Cross-Disciplinary Teams, Pier Vittorio Mannucci of the London Business School
looked at 218 animated movies produced in the U.S. and released in theaters
between 1978 and 2012.
He also took into account the primary animation
tool utilized for in each movie, for example, cel animation, computer
animation, motion capture, and clay or puppet animation.
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